General news

FSUE “Rosmorport” undertakes rebranding

On its 15th anniversary FSUE “Rosmorport” has undertaken rebranding that resulted in renovating the visual system of its corporate identity conforming to the modern image of the company.

Over 15 years of its existence the enterprise has expanded its geography and the activities. New strategic tasks have been set. The list of services rendered has been renovated. The port infrastructure has improved. Innovation technology has developed. The logo of the company, which was approved on the year of its foundation and designed with the use of traditional icons, stopped to reflect the scope of FSUE “Rosmorport” and its mission.

The design of a new logo is modern and simple: preference has been given to abstract symbols with several interpretations. The multitudionus identity includes a meridional grid of the Earth Northern Hemisphere. It represents an anchor, a compass and a vessel’s hull.

The logo represents global, customer-oriented and advanced rebranding of the enterprise that provides seaports with the modern infrastructure, the fleet, services and IT resolutions for the purpose of navigation safety.

The new style of the enterprise will be used in business correspondence from August 1, 2018. The renovated logo will be placed on the uniform of FSUE “Rosmorport’ employees and it will be painted on vessels and facilities of the enterprise.